I told about Cambridge Analytica were fascinated with Trump, Brexit, or Facebook, but whenever I got onto the topic of Africa, I usually was met with shrugs. Shit happens. It’s Africa, after all. But Rabkin got it. What Cambridge Analytica was doing in Kenya, Ghana, Nigeria—it was a new era of colonialism, in which powerful Europeans exploited Africans for their resources. And although minerals and oil were still very much part of the equation, there was a new resource being extracted: data.

