CA estimated that if only 25 percent of the infrequent voters who began clicking on this new CA content eventually turned out to vote, they could increase statewide turnout for the Republicans in several key states by around 1 percent, which is often the margin of victory in tight races. Steve Bannon loved this. But he wanted CA to go further—and darker. He wanted to test the malleability of the American psyche. He urged us to include what were in effect racially biased questions in our research, to see just how far we could push people.
