Cambridge Analytica started asking subjects if the thought of their daughter marrying a Mexican immigrant made them feel uncomfortable. For subjects who denied discomfort with the idea, a prompt would then follow: “Did you feel like you had to say that?” Subjects would be given permission to change their answers, and many did. After the Facebook data was collected, CA began exploring ways of taking this further by pulling photos of daughters of white men in order to pair them with photos of black men—to show white men what political correctness “really looked like.”
