The people of the United Kingdom were the targets of a scaled information operation deployed by AIQ, and the problem with Remain was that they completely failed to understand what they were up against. As Cambridge Analytica identified, provoking anger and indignation reduced the need for full rational explanations and would put voters into a more indiscriminately punitive mindset. CA found that not only did this anger immunize target voters to the notion that the economy would suffer, but some people would support the economy suffering if it meant that out-groups like metropolitan liberals or
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