We can already see how algorithms competing to maximize our attention have the capacity to not only transform cultures but redefine the experience of existence. Algorithmically reinforced “engagement” lies at the heart of our outrage politics, call-out culture, selfie-induced vanity, tech addiction, and eroding mental well-being. Targeted users are soaked in content to keep them clicking. We like to think of ourselves as immune from influence or our cognitive biases, because we want to feel like we are in control, but industries like alcohol, tobacco, fast food, and gaming all know we are
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