Bryan Bougher

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Extremism starts with how people look and how society feels. Sometimes it creates literal uniforms: Olive tunics and caps with red stars, red armbands, white pointed hoods, polo shirts and tiki torches, MAGA hats. These uniforms, in turn, are incorporated into the wearer’s identity, transforming their thinking from This is what I believe into This is who I am.
Mindf*ck: Cambridge Analytica and the Plot to Break America
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