The randomness of a slot machine prevents the player from being able to strategize or plan, so the only way to get a reward is to keep playing. The rewards are designed to be just frequent enough to reengage you after a losing streak and keep you going. In gambling, a casino makes money from the number of turns a player takes. On social media, a platform makes money from the number of clicks a user performs. This is why there are infinite scrolls on newsfeeds—there is very little difference between a user endlessly swiping for more content and a gambler pulling the slot machine lever over and
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