The underlying ideology within social media is not to enhance choice or agency, but rather to narrow, filter, and reduce choice to benefit creators and advertisers. Social media herds the citizenry into surveilled spaces where the architects can track and classify them and use this understanding to influence their behavior. If democracy and capitalism are based on accessible information and free choice, what we are witnessing is their subversion from the inside. We risk creating a society obsessive about remembering, and we may have overlooked the value of forgetting, moving on, or being
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