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We are all affected with cognitive biases, which are the commonly occurring errors in our thinking that generate flawed subjective interpretations of information. It is completely normal for people to process information with bias—in fact, everyone does—and oftentimes these biases are harmless in day-to-day life. These biases are not random in each person. Rather, they are systematic errors, meaning they create patterns in common forms of irrational thinking. In fact, thousands of cognitive biases have been identified in the field of psychology. Some biases are so common and seemingly ...more
Mindf*ck: Cambridge Analytica and the Plot to Break America
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