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That was when you introduced the next tier: people whose initial resistance to rumors had started to weaken. And this is how you gradually destabilize an organization from the inside. CA wanted to do the same to America, using social media as the spearhead. Once a county-based group begins self-organizing, you introduce them to a similar group in the next county over. Then you do it again. In time, you’ve created a statewide movement of neurotic, conspiratorial citizens. The alt-right.
Mindf*ck: Cambridge Analytica and the Plot to Break America
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