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Once a group reached a certain number of members, CA would set up a physical event. CA teams would choose small venues—a coffee shop or bar—to make the crowd feel larger. Let’s say you have a thousand people in a group, which is modest in Facebook terms. Even if only a small fraction shows up, that’s still a few dozen people. A group of forty makes for a huge crowd in the local coffee shop. People would show up and find a fellowship of anger and paranoia. This naturally led them to feel like they were part of a giant movement, and it allowed them to further feed off one another’s paranoia and ...more
Mindf*ck: Cambridge Analytica and the Plot to Break America
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