Bannon’s first request of our team was to study who felt oppressed by political correctness. Cambridge Analytica found that, because people often overestimate how much others notice them, spotlighting socially uncomfortable situations was an effective prime for eliciting bias in target cohorts, such as when you get in trouble for mispronouncing a foreign-sounding name. One of the most effective messages the firm tested was getting subjects to “imagine an America where you can’t pronounce anyone’s name.” Subjects would be shown a series of uncommon names and then asked, “How hard is it to
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