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Mindf*ck: Cambridge Analytica and the Plot to Break America, by Christopher Wylie

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five-factor model of personality, which represents personality as a set of ratings on five scales: openness, conscientiousness, extraversion, agreeableness, and neuroticism.
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Mindf*ck: Cambridge Analytica and the Plot to Break America
Mindf*ck: Cambridge Analytica and the Plot to Break America
by Christopher Wylie
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