Exploring the nuances of identity and personality started to help me unpack why, despite the fact that politicians do polling all the time, they still seem horrendously out of touch. This is because so many of their pollsters are out of touch. Polling firms influence politicians’ ideas of what makes up voter identity, which are usually horrendously oversimplified or just plain wrong. Identity isn’t ever a single thing; it’s made up of many different facets.
