“waking up,” by which they mean, I think, living life to its fullest because we are aware of living it moment to moment. Aware of breathing in, aware of breathing out; aware of chewing and swallowing our food; aware of placing one foot in front of the other when walking. Aware of seeing your infant son, of the effect of your words on a coworker, of the fact that your one foot is resting on top of the other.
"Woke" culture of another description!
