If you find that you regularly negotiate, then ask yourself why that is. Here some common causes: You might lack the necessary authority to say no to powerful individuals and enforce joint decisions. People might not buy into the vision and product strategy but pursue their own, individual goals. You therefore lack shared overall goals that provide direction and alignment, as discussed in the chapter Goals. You might not involve the right people in the decision-making process, or you use the wrong decision rule—for example, product person decides after discussion instead of consent or
...more
