For example, I’ve seen companies in which product people had to ask senior managers to approve their product backlog prioritisation and businesses where a product person had to consult a subject-matter expert before being able to make a decision on a feature. In the first case, the individuals lacked the necessary empowerment. In the second case, the product people didn’t have the knowledge required. If you find yourself in a similar situation, then identify and address the actual root cause rather than trying to optimise the decision-making process. Finally,
