Chris

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We know that our executive efforts wear down over time. We simply get tired of thoughtfully trying to control our behavior and make decisions. Our attention ebbs and our motivation wanes. But our habitual selves—where persistence sits—are made of totally different stuff. And it’s stuff we can put to work. All of us can make better use of our 43 percent. We can sync up the deep and workmanlike pull of habit with our conscious intentions and long-term goals.
Good Habits, Bad Habits: The Science of Making Positive Changes That Stick
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