One of the biggest features in the GDPR is in effect a privacy bill of rights. By giving consumers certain rights, it requires that companies not just avoid certain practices but create new business processes. For example, companies with personal information are required to enable consumers to access it. Customers have a right to know what information a company has about them. They have a right to change the information if it’s inaccurate. They have a right to delete it under a variety of circumstances. And they have a right to move their information to another provider if they prefer.