Most important to the Republican tech strategists that morning was what Preibus and his team did next. They succeeded in establishing a data-sharing model that convinced not only Republican candidates across the country but also a variety of super PACs and other conservative organizations to contribute their information to a large, federated file of foundational data. Shields believed it was important to assemble as much data as possible from as many sources as possible in part because the RNC had no idea who the ultimate presidential nominee would be. Until then, they couldn’t know what types
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