Just as governments had pledged in 1949 to protect civilians in times of war, perhaps a Digital Geneva Convention could capture people’s imagination about the need for governments to protect civilians on the internet in times of peace. It was an idea that could build on work already in motion by governments, diplomats, and tech experts focused on establishing so-called cybersecurity norms between nations. Perhaps a compelling example and brand would help us speak more effectively to the nontechnical audiences that we needed to win over if any of this were to become a reality.