The world’s different tastes in technology were revealed when we brought XiaoIce to the United States in the spring of 2016. We launched her to the US market under the name Tay. The new name turned out to be just the start of our problems with XiaoIce’s American debut. I was on vacation when I made the mistake of looking at my phone during dinner. An email had just arrived from a Beverly Hills lawyer who introduced himself by telling me, “We represent Taylor Swift, on whose behalf this is directed to you.” That opening alone set the email apart from the rest of my inbox. He went on to state
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