Zuckerberg wasn’t sure how things would play out. But his motivation is outlined in a little red-orange book, handed down to new Facebook employees at every Monday morning orientation. On one of the last pages, against a navy backdrop, there are a few sentences in light blue writing that explain Zuckerberg’s paranoid leadership: “If we don’t create the thing that kills Facebook, someone else will. The internet is not a friendly place. Things that don’t stay relevant don’t even get the luxury of leaving ruins. They disappear.”
