But Systrom didn’t argue. He’d seen Zuckerberg fight with other, more headstrong leaders at Facebook, especially from acquired companies WhatsApp and Oculus, the virtual reality arm, and knew how it could end. For example, after Zuckerberg bought Oculus in 2014, he wanted to change the name of their virtual reality headset, the Oculus Rift, to the Facebook Rift. Brendan Iribe, a cofounder of Oculus and then CEO of that division, argued that it was a bad idea because Facebook had lost trust with game developers. Over a series of uncomfortable meetings, they settled on “Oculus Rift from
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