Instagram was also a threat to the thing Facebook wanted from its users the most: time on its site. Facebook was in fierce competition with any other network that people would choose to visit in a spare moment—anything that allowed people to see what was going on in other people’s lives and post about their own. The stronger Instagram’s network got, the more it would become an alternative to Facebook for those moments of blank space in a day—in a cab, in line for coffee, bored at work.
