He thought Instagram would be stronger if people cared personally about the time they spent there and discovered other interesting people to follow beyond their friend groups. At the InstaMeets, they could talk about their amateur techniques for capturing the world’s beauty. They could bask in modern creativity. There was a millennial optimism to it all. The generation that had entered the workforce during the Great Recession seemed to be saying, with every Instagram post, that they valued being interesting more than they valued the nine-to-five.