Instagram would grow beyond its initial roots as a creative space for photographers and artisans. It would metamorphize into a tool for crafting and capitalizing on a public image, not just for famous figures but for everybody. Every Instagram account would have the chance to be not just a window into someone’s lived experience—as the founders initially intended—but also their individual media operation. The shift would birth an economy of influence, with all of the interconnected Instagram activity at its nexus, in territory uncharted by Facebook or Twitter.
