Instagram had its own billions in revenue, its own world-changing app, its own product vision and strategy, and its own offices. Its leaders had learned how to make difficult decisions by recognizing their blind spots and removing the high bar for posting. Employees allowed themselves to feel, for a few victorious months, like they might one day be as important as Facebook. A Facebook 2.0, making decisions more thoughtfully, in a way that made users happier, borrowing some lessons and rejecting others, modeling the future of social media. They might, if they kept going in this direction, make
...more
