Systrom had been bothered by the fact that Instagram’s headquarters weren’t obviously Instagram’s. Facebook plasters its walls with motivational posters, printed on-site, with phrases like “Done Is Better than Perfect” and “Move Fast and Break Things,” which represent the antithesis of celebrating craft. The previous year, in 2014, Systrom had ripped down some of them in Instagram’s micro kitchen, in a rare display of emotion. Then he spent millions on a renovation of the space, especially his own conference room, which he called South Park, after the company’s early offices. He adorned it
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