The Instagram team didn’t think that the accounts it promoted should be profiting off their followers’ attention, especially if they were meant to be the models for everybody else. So that summer, Instagram culled its suggested user list from 200 accounts down to 72, in an attempt to quash some of the brand activity. In an email to the members of this suggested user list, the company explained their reasoning: “While we’re excited that people have a large enough audience to start experimenting with [advertising], it’s not the type of content we envision being the right experience for new
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