Later that year, Systrom built something called Burbn, after the Kentucky whiskey he enjoyed drinking. The mobile website was perfect for Systrom’s urban social life. It let people say where they were, or where they planned to go so their friends could show up. The more times a user went out, the more virtual prizes they got. The background color scheme was an unattractive brown and red, like a bottle of bourbon with a red wax topper. In order to add a picture to your post, you had to email it in. There was no other technical way to do it.
From this came Instagram
