Facebook’s culture for responding to crisis was fully reactive: the company addressed problems only once they resulted in major blowups that politicians and the media were paying attention to. With the crisis over Russian influence, Facebook was in a frenzy, while Instagram was insulated. At the time, Instagram only sent a couple communications and policy employees part-time to Facebook’s internal war room, so they could help figure out what had happened and answer government questions. But the rest of the team was updating the product as usual, improving Instagram Stories and the new
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