Back at the hotel, he researched online about how to code filters. He played around on Photoshop to create the style he wanted—some heavy shadow and contrast, as well as some shading around the edges of the image for a vignette effect. Then, sitting on one of the outdoor lounge chairs with a beer beside him and his laptop open, he set about writing it into reality. He called the filter X-Pro II, a nod to the analog photo development technique called cross-processing, in which photographers intentionally use a chemical meant for a different type of film. Soon after, he tested his work on a
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The first Instagram post
