“Do it for the ’gram” start to catch on. The people who were trying to build businesses off their Instagram photography needed to stand out, so they would venture to picturesque overlooks and beaches, which saw an increase in foot traffic. On the one hand, this quest brought people outside more, and to new locales; on the other hand, it damaged the environment the photos were meant to appreciate with litter and overuse. National Geographic wrote about how Instagram was changing travel: visits to Trolltunga, a photogenic cliff in Norway, increased from 500 a year in 2009 to 40,000 a year in
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