a data scientist posted a study internally on the difference between Trump’s campaign and Clinton’s. That was when employees realized there was another, maybe even bigger way their company had helped ensure the election outcome. In their attempt to be impartial, Facebook had given much more advertising strategy help to Trump. In the internal paper, the employee explained that Trump had outspent Clinton between June and November, paying Facebook $44 million compared to her $28 million. And, with Facebook’s guidance, his campaign had operated like a tech company, rapidly testing ads using
...more
This highlight has been truncated due to consecutive passage length restrictions.
Facebook ads helped Trump
