Hilton’s carefully controlled images and videos fueled her business. So when digital platforms like YouTube and iTunes eventually reached out for the opportunity to feature Hilton’s videos or music for nothing in return, Moore dismissed them. “We were used to getting paid hundreds of thousands of dollars per photo,” he explained. “Why would we do that for free?” But Jenner and Kardashian, who were still early in building their fame when Twitter launched, couldn’t make as much money off leaked photos. They realized that they could create an even bigger business in social media, by building
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