Bailey met with Systrom and was inspired by his vision for Instagram as a source of behind-the-scenes moments. He started to notice accounts documenting fashion in the street, some of it Burberry, and was struck by how quickly new fashions appeared on the scene and were discussed by prominent accounts. The Instagram users wouldn’t wait for whatever print advertising was planned on Burberry’s calendar. Bailey realized that Burberry would need to start posting its own content to get ahead of the coming industry transformation.
