Facebook, would regularly suggest sharing tools to help increase the amount of posts on the app, only to be shot down by Systrom and Krieger. Public re-sharing was such a popular request that other entrepreneurs built apps like Regrann and Repost to attempt to fill the need, but these were no substitute for an in-app function. This made it harder to get noticed, but in some ways made it easier to build a personal brand. All your posts were yours. That was what the founders wanted.
