Zuckerberg didn’t see the matter in terms of “feel.” He saw it in terms of Instagram stealing Facebook’s opportunity. He told Systrom, over the course of multiple meetings, that he thought Instagram was successful with Stories not because of its design, but because they’d happened to go first. If Facebook had gone first, perhaps Facebook would have become the destination for anyone who wanted that kind of ephemeral experience. And that might have actually yielded a better outcome for the overall company. Facebook, after all, had more users and a more robust advertising operation.
