Facebook in its discussions with regulators was right about one thing: Instagram was reaching a different audience than they were. Facebook required real names; Instagram allowed anonymity. Facebook had re-sharing and hyperlinks; Instagram did not. Facebook was about mutual friendships; on Instagram you could follow people even if they didn’t follow you back. Facebook was like a constant high school reunion, with everyone catching up their acquaintances on the life milestones that had happened since they’d last talked. Instagram was like a constant first date, with everyone putting the best
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