Companies become a reflection of their founders. Systrom had created a place on the internet where the most interesting people who were the best at what they did could be followed by others, praised, and emulated. He chose to grow that community with an editorial strategy that drew attention to top talents. The product was simply a venue for what its users were doing, and Systrom didn’t want to make big adjustments and risk ruining it, unless the change allowed the app to remain a high-end product experience.
