The network effect was also why Facebook would eventually recover from its investors’ panic about making money on mobile. Facebook had millions of users on its mobile phone app—it just hadn’t fully turned on the money machine. Instagram’s network would be lucrative one day too. The way Zuckerberg saw it, as long as there were users, there was a potential to create a business around them—and the more users, the better. Instagram was also a threat to the thing Facebook wanted from its users the most: time on its site. Facebook was in fierce competition with any other network that people would
...more
