Underwood refused, saying he valued his relationships and had promised a new kind of ad—not more of Facebook. Everson said the Facebook team would handle it from there. In fact, she insisted that future Instagram ads not be sold by a separate team at all. Underwood, realizing the Instagram job wasn’t the return to startup life he’d expected, didn’t last much longer in the role. Everson didn’t get exactly what she wanted either. When the Omnicom deal was announced in 2014, it was just for Instagram ads. Everson would later deny she ever asked for more.
