around 2017, the public started to understand that the social media properties they loved weren’t just built for them, but were being used to manipulate their behavior too. Spurred by public and media outcry, all of these products faced reckonings for what they’d wrought on society. Except Instagram, which largely evaded criticism. Instagram was the newest, founded four to six years later than the others, so users were still catching up to such effects, which weren’t as immediately offensive and visible during the user experience on Instagram as on the other sites. Instagram, through its
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