The way the story ended for the Instagram founders, with their tense departure from the company in 2018, is not the way it will end for the rest of us. Instagram is now so entangled with our daily lives that the business story cannot be detached from its impact on us. Instagram has become a tool with which to measure cultural relevance, whether it’s in a school, in an interest-based community, or in the world. A substantial portion of our global population is striving for digital recognition and validation, and many of them are getting it through likes, comments, followers, and brand deals.
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