Kate Lyon

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He worked writing marketing copy for Gmail, where the team was trying to figure out how to get users their email faster. Their solution was creative: as soon as a person went to Gmail.com and started entering her username, Google would start downloading the data for her inbox while she typed in her password. Once she clicked to log in, some of her emails would be ready to read, leading to a better user experience without requiring a faster internet connection.
No Filter: The Inside Story of Instagram
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