One of the earliest examples was in 2006, when the company moved personal Facebook page posts into a public “news feed” overnight without warning, causing a dramatic uproar that eventually subsided when everyone became addicted to the new feature. Over the years, Facebook had learned that people would get mad about breaches of privacy and then forget about them because they actually enjoyed what they were seeing—after all, users were getting exactly what Facebook thought they wanted, based on their previous behavior. Usually, people calmed down. And if they didn’t stop being angry, Facebook
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