Because Instagram didn’t have an algorithm or any way to re-share photos, there was no natural way for content to go viral. So Instagram employees had the opportunity to decide for themselves what kind of user behavior to reward, handpicking interesting profiles to highlight on their company blog. They also leaned on their users for help improving the product, asking via Instagram if anyone could volunteer to help translate the app into other languages, or if anyone could organize InstaMeets of their own around the world. They published tips for making higher-quality posts, with ideas for
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