“No, no, he puts them through filter apps,” Systrom explained. Phone cameras produced blurry images that were badly lit. It was like everyone who was buying a smartphone was getting the digital equivalent of the tiny plastic camera Systrom used in Florence. The filter apps allowed users to take an approach similar to that of Systrom’s professor, altering photos after they were captured to make them look more artsy. You didn’t have to actually be a good photographer. Hipstamatic, with which you could make your photos look oversaturated, blurred, or hipster vintage, would be named Apple’s app of
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