That team paid special attention to the Kardashian-Jenner family, as they were now keepers of five of the top 25 Instagram accounts. Almost a year after the algorithm change, in May 2017, Kim Kardashian West would become the world’s fifth person to pass 100 million Instagram followers, after Ariana Grande, Selena Gomez, Beyoncé Knowles-Carter, and the soccer star Cristiano Ronaldo.

